Search Engine Optimisation

Getting a high listing in the search engines can be the key to the success of your web site. Our approach to Search Engine Optimisation is to focus on the long-term view and to produce quality content for your visitors. We use Search Engine performance as a guide to improving (or optimisation of) your content and we don't use tricks to temporarily improve your results.

We submit your web site to the 4 major search engines: Google, Yahoo!, MSN and AOL
We provide you with a monthly report so you can see the results of our search engine optimisations
We improve the relevance of your web site to your potential customers for a range of selected keywords or phrases
We make sure you don't get blacklisted by Search Engines for spamming by working to improve and optimise your content in an ethical way.

The Search Engine Optimisation Process

Although our method of hand-coded web page construction means our web sites are generally more search engine friendly, we don't analyze the text you provide for your web site for keyword/phrase relevance during construction. For this reason, the first task with any page chosen for optimisation is to do this analysis. We then work with you to improve the initial relevance of each page before beginning the submission process.

Once analysis has been completed, our Search Engine Optimisation service moves to a regular monthly submission and monitoring phase. This runs for a minimum of 6 months to ensure the best chance of visible results. Your site's home page is regularly submitted to the search engines and the whole site's performance is tracked on a monthly basis. Once the results come in we look at how to improve each page's performance and carry out additional optimisation (minor textual changes) subject to your approval (not including major textual revisions beyond those recommended as part of our Search Engine Optimisation service results).